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In 2017, Tinder's parent company, Match, tried to buy Bumble for $450M.
In 2017, Tinder's parent company, Match, tried to buy Bumble for $450M. Bumble rejected the offer... So Match retaliated and sued Bumble for "theft." But the lawsuit backfired. And uncovered the $400M revenge story that revolutionized online dating:
Performance
Key metrics and engagement highlights
Views
10,196
98.9%
CTR
0.04%
99.6%
Retention
100.0%
74.1%
Engagement
0.71%
42.9%
Growth
-55
147.1%
Content mix
How this thread is built
Images | 40% | |
Videos | 40% | |
Text only | 20% | |
Read time | 3:15 |
Audience retention
How far readers make it through the thread
Average Tweets read14
In 2017, Tinder's parent company, Match, tried to buy Bumble for $450M.
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This thread
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Full Thread
Hook and key tweets
In 2017, Tinder's parent company, Match, tried to buy Bumble for $450M.
Bumble rejected the offer...
So Match retaliated and sued Bumble for "theft."
But the lawsuit backfired.
And uncovered the $400M revenge story that revolutionized online dating:
Notes
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