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In 2015, Burger King tricked McDonald's with the greatest PR stunt in food history.
In 2015, Burger King tricked McDonald's with the greatest PR stunt in food history. Burger King proposed a one-time collab for World Peace Day... But when McDonald's response got 9 BILLION views, it nearly destroyed their brand forever. This was Burger King's unbeatable trap:
Performance
Key metrics and engagement highlights
Views
11,233
94.8%
CTR
4.62%
17.5%
Retention
60.3%
0.8%
Engagement
0.41%
59.3%
Growth
-18
133.2%
Content mix
How this thread is built
Images | 22% | |
Videos | 50% | |
Text only | 28% | |
Read time | 3:45 |
Audience retention
How far readers make it through the thread
Average Tweets read10.2
In 2015, Burger King tricked McDonald's with the greatest PR stunt in food history.
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This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
In 2015, Burger King tricked McDonald's with the greatest PR stunt in food history.
Burger King proposed a one-time collab for World Peace Day...
But when McDonald's response got 9 BILLION views, it nearly destroyed their brand forever.
This was Burger King's unbeatable trap:
Notes
Add observations or ideas tied to this thread