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In 1990, Red Bull's founder paid students to fill trash bins with empty cans.
In 1990, Red Bull's founder paid students to fill trash bins with empty cans. Everyone thought he was crazy. But this marketing stunt was actually the most profitable manipulation in history. Here's how they fooled the entire world: 🧵
Performance
Key metrics and engagement highlights
Views
54,903
61.3%
CTR
5.66%
28.2%
Retention
69.4%
2.9%
Engagement
1.21%
58.8%
Growth
-8
105.9%
Content mix
How this thread is built
Images | 57% | |
Videos | 29% | |
Text only | 14% | |
Read time | 3:10 |
Audience retention
How far readers make it through the thread
Average Tweets read9
In 1990, Red Bull's founder paid students to fill trash bins with empty cans.
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This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
In 1990, Red Bull's founder paid students to fill trash bins with empty cans.
Everyone thought he was crazy.
But this marketing stunt was actually the most profitable manipulation in history.
Here's how they fooled the entire world: 🧵
Notes
Add observations or ideas tied to this thread