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In 2012, Richard Mille was a struggling Swiss watchmaker.
In 2012, Richard Mille was a struggling Swiss watchmaker. No history. No prestige. Just one bold idea. Then, at an elite watch show, he unveiled what looked like a plastic toy. What he did next made Richard Mille into a $1.5B empire. The greatest marketing stunt in history:
Performance
Key metrics and engagement highlights
Views
2,396,447
1706.3%
CTR
2.39%
46.7%
Retention
64.1%
9.5%
Engagement
0.46%
40.9%
Growth
789
525.9%
Content mix
How this thread is built
Images | 76% | |
Videos | 35% | |
Read time | 3:48 |
Audience retention
How far readers make it through the thread
Average Tweets read10.3
In 2012, Richard Mille was a struggling Swiss watchmaker.
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This thread
Typical retention not available
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Full Thread
Hook and key tweets
In 2012, Richard Mille was a struggling Swiss watchmaker.
No history. No prestige. Just one bold idea.
Then, at an elite watch show, he unveiled what looked like a plastic toy.
What he did next made Richard Mille into a $1.5B empire.
The greatest marketing stunt in history:
Notes
Add observations or ideas tied to this thread