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Amazon launched a full-scale attack to bankrupt this pet startup.
Amazon launched a full-scale attack to bankrupt this pet startup. Bezos had Prime, faster shipping, and cheaper prices. And Ryan Cohen? Love letters to dogs. Today? Chewy is a $15B brand. This is the insane story of how Chewy won the pet war against Bezos: 🧵
Performance
Key metrics and engagement highlights
Views
87,993
33.7%
CTR
1.60%
64.3%
Retention
70.0%
1.2%
Engagement
0.41%
46.2%
Growth
30
76.5%
Content mix
How this thread is built
Images | 77% | |
Videos | 15% | |
Text only | 8% | |
Read time | 2:59 |
Audience retention
How far readers make it through the thread
Average Tweets read8.4
Amazon launched a full-scale attack to bankrupt this pet startup.
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This thread
Typical retention not available
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Full Thread
Hook and key tweets
Amazon launched a full-scale attack to bankrupt this pet startup.
Bezos had Prime, faster shipping, and cheaper prices.
And Ryan Cohen? Love letters to dogs.
Today? Chewy is a $15B brand.
This is the insane story of how Chewy won the pet war against Bezos: 🧵
Notes
Add observations or ideas tied to this thread