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The new luxury is being unreachable.

The new luxury is being unreachable. The ultimate flex is the founder who doesn't have Slack on their phone. The CEO whose email autoreplies saying they check it twice a week. The creative who disappears for three months to build without telling anyone what they're working on. The most successful people I know have the worst response times. Not because they're busy, but because they've designed their life to have long blocks of uninterrupted thinking. They're not in back-to-back Zooms. They're reading for four hours straight on a Tuesday. And they take BIG bets in whatever life they are living. Big with family. Big with their health. Big with their hobbies. When they're with their kids, the phone is in another building. When they're working, the family knows they're gone for 12 hours. When they surf, they surf for three hours. No half measures. No multitasking. Just full presence in whatever they chose to do that day. Your parents thought luxury was a Rolex. You know luxury is being able to leave your phone in another room for an entire day and have a business that's working for you. Private jets let you disappear from flight tracking. Dumb phones sell for $300. There's a waiting list for laptops that only do writing. The highest paid consultants charge $50K to tell you what meetings to stop attending. Deep work is the new yacht. Focus is the new Ferrari. Being present is the new Patek.

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174,567
57.2%
CTR
1.08%
88.3%
Retention
64.6%
15.9%
Engagement
2.23%
19.3%
Growth
1,071
33.9%
Content mix
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Text only
100%
Read time
1:37
Audience retention
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Retention score
65%
Early retention
91%
Completion
3%
Average Tweets read1.9
The new luxury is being unreachable.
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The new luxury is being unreachable. The ultimate flex is the founder who doesn't have Slack on their phone. The CEO whose email autoreplies saying they check it twice a week. The creative who disappears for three months to build without telling anyone what they're working on. The most successful people I know have the worst response times. Not because they're busy, but because they've designed their life to have long blocks of uninterrupted thinking. They're not in back-to-back Zooms. They're reading for four hours straight on a Tuesday. And they take BIG bets in whatever life they are living. Big with family. Big with their health. Big with their hobbies. When they're with their kids, the phone is in another building. When they're working, the family knows they're gone for 12 hours. When they surf, they surf for three hours. No half measures. No multitasking. Just full presence in whatever they chose to do that day. Your parents thought luxury was a Rolex. You know luxury is being able to leave your phone in another room for an entire day and have a business that's working for you. Private jets let you disappear from flight tracking. Dumb phones sell for $300. There's a waiting list for laptops that only do writing. The highest paid consultants charge $50K to tell you what meetings to stop attending. Deep work is the new yacht. Focus is the new Ferrari. Being present is the new Patek.
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