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The longer something has been successful, the more likely it is to continue being successful.

The longer something has been successful, the more likely it is to continue being successful. Here are 12 businesses with historically low failure rates (backed by data):

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Performance

Key metrics and engagement highlights

Views
159,588
15.5%
CTR
7.52%
4.1%
Retention
78.6%
26.7%
Engagement
1.49%
3.3%
Growth
454
49.2%
Content mix
How this thread is built
Videos
80%
Text only
20%
Read time
3:27
Audience retention
How far readers make it through the thread
Retention score
79%
Early retention
100%
Completion
68%
Average Tweets read11
The longer something has been successful, the more likely it is to continue being successful.
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Hook and key tweets
The longer something has been successful, the more likely it is to continue being successful. Here are 12 businesses with historically low failure rates (backed by data):
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