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The most expensive 60 seconds in automotive history:
The most expensive 60 seconds in automotive history: ONE sentence cost Ferrari $3 BILLION in profit. It turned Lamborghini into a $4B empire and vaporized Ferrari's dreams. This story completely reimagined how I think about competition. Here's the full story: 🧵
Performance
Key metrics and engagement highlights
Views
268,670
102.5%
CTR
3.37%
24.7%
Retention
81.4%
15.0%
Engagement
0.38%
50.9%
Growth
131
4.3%
Content mix
How this thread is built
Images | 73% | |
Videos | 20% | |
Text only | 7% | |
Read time | 3:27 |
Audience retention
How far readers make it through the thread
Average Tweets read11.4
The most expensive 60 seconds in automotive history:
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This thread
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Full Thread
Hook and key tweets
The most expensive 60 seconds in automotive history:
ONE sentence cost Ferrari $3 BILLION in profit.
It turned Lamborghini into a $4B empire and vaporized Ferrari's dreams.
This story completely reimagined how I think about competition.
Here's the full story: 🧵
Notes
Add observations or ideas tied to this thread