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The $750B digital ad market is a cartel
The $750B digital ad market is a cartel • Middlemen eat 30-40% of spend • Data is opaque • Fraud is rampant But now, there's a Unicorn company that's disrupting the Ads Cabal Here's how they flipped the script using blockchain: 🧵
Performance
Key metrics and engagement highlights
Views
12,037
57.0%
CTR
4.54%
26.7%
Retention
63.7%
3.3%
Engagement
3.20%
83.0%
Growth
159
65.6%
Content mix
How this thread is built
Images | 71% | |
Videos | 14% | |
Text only | 14% | |
Read time | 2:36 |
Audience retention
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Average Tweets read8.3
The $750B digital ad market is a cartel
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This thread
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Full Thread
Hook and key tweets
The $750B digital ad market is a cartel
• Middlemen eat 30-40% of spend
• Data is opaque
• Fraud is rampant
But now, there's a Unicorn company that's disrupting the Ads Cabal
Here's how they flipped the script using blockchain: 🧵
Notes
Add observations or ideas tied to this thread