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Adidas paid $150M to sponsor the 2012 Olympics.
Adidas paid $150M to sponsor the 2012 Olympics. Nike wasn’t even an official sponsor. But somehow, they became the most talked-about brand at the Games. Here’s how Nike hijacked the Olympics and embarrassed Adidas on the world’s biggest stage:
Performance
Key metrics and engagement highlights
Views
200,774
471.7%
CTR
3.22%
10.9%
Retention
89.8%
19.6%
Engagement
0.51%
42.9%
Growth
93
418.2%
Content mix
How this thread is built
Images | 78% | |
Videos | 33% | |
Read time | 1:59 |
Audience retention
How far readers make it through the thread
Average Tweets read7.2
Adidas paid $150M to sponsor the 2012 Olympics.
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This thread
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Full Thread
Hook and key tweets
Adidas paid $150M to sponsor the 2012 Olympics.
Nike wasn’t even an official sponsor.
But somehow, they became the most talked-about brand at the Games.
Here’s how Nike hijacked the Olympics and embarrassed Adidas on the world’s biggest stage:
Notes
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