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Last year, Jaguar made one decision that drove the internet crazy.
Last year, Jaguar made one decision that drove the internet crazy. Sales crashed by 97%. Even Elon Musk publicly mocked them. Today, the CEO behind that decision just quit. Inside the billion-dollar gamble that destroyed Jaguar's 100-year legacy:
Performance
Key metrics and engagement highlights
Views
133,067
88.2%
CTR
5.75%
6.2%
Retention
64.0%
6.0%
Engagement
1.66%
34.5%
Growth
10
96.9%
Content mix
How this thread is built
Images | 35% | |
Videos | 41% | |
Text only | 24% | |
Read time | 3:27 |
Audience retention
How far readers make it through the thread
Average Tweets read10.2
Last year, Jaguar made one decision that drove the internet crazy.
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This thread
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Full Thread
Hook and key tweets
Last year, Jaguar made one decision that drove the internet crazy.
Sales crashed by 97%. Even Elon Musk publicly mocked them.
Today, the CEO behind that decision just quit.
Inside the billion-dollar gamble that destroyed Jaguar's 100-year legacy:
Notes
Add observations or ideas tied to this thread