the most successful people i know fall into two extreme camps: they're either maniacally obsessed with building their audience or they have zero social media presence. there's nothing in between.

the most successful people i know fall into two extreme camps: they're either maniacally obsessed with building their audience or they have zero social media presence. there's nothing in between. the audience builders study every algorithm update, post multiple times a day, A/B test their content, track engagement metrics religiously, and treat their follower count like a stock price. they understand that attention is the new currency and they're mining it 24/7. then there's the other group....equally successful, who don't even have an X or even an IG account. they've completely opted out of the attention economy and focus 100% of their energy on building, creating, and executing in private. what you never see is successful people who are mediocre at audience building. half-hearted posting, inconsistent content, ignoring analytics... that's where dreams go to die. the middle ground is quicksand. i wouldnt say there is a right approach. there's a right approach for you. building an audience keeps you insane amount of leverage. but being off the social media grid has its perks too. choose your own adventure.