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This is the boldest rebrand no one talks about:
This is the boldest rebrand no one talks about: In 2019, Mastercard erased its name from its logo. No text. Just two circles. But it wasn’t a design move—it was a political message to Wall Street and Washington. Here's the full story🧵
Performance
Key metrics and engagement highlights
Views
90,187
90.4%
CTR
2.50%
71.0%
Retention
55.9%
6.1%
Engagement
0.49%
60.6%
Growth
2
98.0%
Content mix
How this thread is built
Images | 65% | |
Videos | 20% | |
Text only | 15% | |
Read time | 4:30 |
Audience retention
How far readers make it through the thread
Average Tweets read10.6
This is the boldest rebrand no one talks about:
Click on the chart to preview a tweet
This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
This is the boldest rebrand no one talks about:
In 2019, Mastercard erased its name from its logo.
No text. Just two circles.
But it wasn’t a design move—it was a political message to Wall Street and Washington.
Here's the full story🧵
Notes
Add observations or ideas tied to this thread