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In 2001, Jeff Bezos told everyone Amazon was "bankrupt."
In 2001, Jeff Bezos told everyone Amazon was "bankrupt." Stocks plummeted to $6. Thousands fired. Everyone said he was done. But this “confession” was actually a ruthless business move. Here’s how it launched the most powerful weapon in history: 🧵
Performance
Key metrics and engagement highlights
Views
171,870
18.4%
CTR
3.81%
30.9%
Retention
64.5%
8.9%
Engagement
0.50%
46.9%
Growth
23
55.0%
Content mix
How this thread is built
Images | 65% | |
Videos | 24% | |
Text only | 12% | |
Read time | 3:35 |
Audience retention
How far readers make it through the thread
Average Tweets read10.3
In 2001, Jeff Bezos told everyone Amazon was "bankrupt."
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This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
In 2001, Jeff Bezos told everyone Amazon was "bankrupt."
Stocks plummeted to $6. Thousands fired.
Everyone said he was done.
But this “confession” was actually a ruthless business move.
Here’s how it launched the most powerful weapon in history: 🧵
Notes
Add observations or ideas tied to this thread