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This is the craziest corporate battle no one talks about.
This is the craziest corporate battle no one talks about. In 2021, Amazon launched a $100 million "Prime feature" to steal Shopify's customers. Shopify had no choice but to fire back. How? With an attack Amazon never saw coming: 🧵
Performance
Key metrics and engagement highlights
Views
86,856
90.7%
CTR
6.35%
26.3%
Retention
65.0%
9.2%
Engagement
0.88%
29.3%
Growth
14
87.9%
Content mix
How this thread is built
Images | 56% | |
Videos | 22% | |
Text only | 22% | |
Read time | 3:42 |
Audience retention
How far readers make it through the thread
Average Tweets read11
This is the craziest corporate battle no one talks about.
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This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
This is the craziest corporate battle no one talks about.
In 2021, Amazon launched a $100 million "Prime feature" to steal Shopify's customers.
Shopify had no choice but to fire back.
How? With an attack Amazon never saw coming: 🧵
Notes
Add observations or ideas tied to this thread