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In 2016, Google had the chance to buy TikTok for just $20 million.
In 2016, Google had the chance to buy TikTok for just $20 million. Instead, they called it a “kids’ app" and let an unknown startup steal it. Today, TikTok is worth over $200+ BILLION. Here’s why insiders still laugh about the "TikTok Tragedy": 🧵
Performance
Key metrics and engagement highlights
Views
28,032
86.7%
CTR
0.96%
82.7%
Retention
60.4%
2.0%
Engagement
0.36%
61.7%
Growth
-15
128.1%
Content mix
How this thread is built
Images | 53% | |
Videos | 35% | |
Text only | 12% | |
Read time | 3:39 |
Audience retention
How far readers make it through the thread
Average Tweets read9.7
In 2016, Google had the chance to buy TikTok for just $20 million.
Click on the chart to preview a tweet
This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
In 2016, Google had the chance to buy TikTok for just $20 million.
Instead, they called it a “kids’ app" and let an unknown startup steal it.
Today, TikTok is worth over $200+ BILLION.
Here’s why insiders still laugh about the "TikTok Tragedy": 🧵
Notes
Add observations or ideas tied to this thread