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Adidas paid $150 million to dominate the 2012 Olympics.
Adidas paid $150 million to dominate the 2012 Olympics. Nike wasn’t even an official sponsor. But still they stole the spotlight with a strategy no one saw coming. Here’s how Nike hijacked the Olympics and humiliated Adidas on the biggest stage in sports history:
Performance
Key metrics and engagement highlights
Views
187,132
292.4%
CTR
4.76%
55.0%
Retention
92.3%
23.0%
Engagement
0.54%
27.9%
Growth
224
1393.0%
Content mix
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Images | 67% | |
Videos | 33% | |
Read time | 2:00 |
Audience retention
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Average Tweets read7.4
Adidas paid $150 million to dominate the 2012 Olympics.
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Adidas paid $150 million to dominate the 2012 Olympics.
Nike wasn’t even an official sponsor.
But still they stole the spotlight with a strategy no one saw coming.
Here’s how Nike hijacked the Olympics and humiliated Adidas on the biggest stage in sports history:
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