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How do you bankrupt a multibillion-dollar company?
How do you bankrupt a multibillion-dollar company? In 2014, GoPro was worth $11 BILLION. Today? Only 2% of its value is left. Founder Nick Woodman went from Silicon Valley's golden boy to a cautionary tale in a light switch. The warning signs were so obvious...🧵
Performance
Key metrics and engagement highlights
Views
199,795
50.6%
CTR
4.96%
10.8%
Retention
79.5%
12.3%
Engagement
1.11%
43.7%
Growth
184
46.0%
Content mix
How this thread is built
Images | 32% | |
Videos | 47% | |
Text only | 21% | |
Read time | 3:47 |
Audience retention
How far readers make it through the thread
Average Tweets read14.3
How do you bankrupt a multibillion-dollar company?
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This thread
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Full Thread
Hook and key tweets
How do you bankrupt a multibillion-dollar company?
In 2014, GoPro was worth $11 BILLION.
Today? Only 2% of its value is left.
Founder Nick Woodman went from Silicon Valley's golden boy to a cautionary tale in a light switch.
The warning signs were so obvious...🧵
Notes
Add observations or ideas tied to this thread