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What started as a simple pricing dispute with Coke became a 70-year war.

What started as a simple pricing dispute with Coke became a 70-year war. Claude Hatcher founded America's third-largest soda company. Here's the story of the man who nearly destroyed Coca-Cola (and what went wrong): 🧵

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Performance

Key metrics and engagement highlights

Views
5,245
96.0%
CTR
2.86%
36.1%
Retention
78.0%
10.2%
Engagement
0.46%
40.6%
Growth
-34
127.0%
Content mix
How this thread is built
Images
71%
Videos
7%
Text only
21%
Read time
2:43
Audience retention
How far readers make it through the thread
Retention score
78%
Early retention
98%
Completion
68%
Average Tweets read10.1
What started as a simple pricing dispute with Coke became a 70-year war.
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This thread
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What started as a simple pricing dispute with Coke became a 70-year war. Claude Hatcher founded America's third-largest soda company. Here's the story of the man who nearly destroyed Coca-Cola (and what went wrong): 🧵
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