Documents
Your brain is under attack.
Your brain is under attack. In 2004, the average attention span was 2½ minutes. Today? Just 47 seconds. And every scroll, swipe, and click is making you think less, feel less, and forget everything. Here’s how endless distraction is rewiring your brain (and mind):
Performance
Key metrics and engagement highlights
Views
102,619
0.9%
CTR
1.14%
78.2%
Retention
56.1%
19.1%
Engagement
0.49%
55.6%
Growth
-5
121.9%
Content mix
How this thread is built
Images | 64% | |
Videos | 36% | |
Read time | 3:15 |
Audience retention
How far readers make it through the thread
Average Tweets read7.3
Your brain is under attack.
Click on the chart to preview a tweet
This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
Your brain is under attack.
In 2004, the average attention span was 2½ minutes.
Today? Just 47 seconds.
And every scroll, swipe, and click is making you think less, feel less, and forget everything.
Here’s how endless distraction is rewiring your brain (and mind):
Notes
Add observations or ideas tied to this thread