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In 2008, Starbucks was on the verge of disaster.
In 2008, Starbucks was on the verge of disaster. • 900 stores closed in a year • Competition was rising. • Profits dropped 28% Critics thought they were doomed. Until ONE man transformed Starbucks into a $127 BILLION global empire. Here's the full story: 🧵
Performance
Key metrics and engagement highlights
Views
181,657
36.9%
CTR
1.55%
65.3%
Retention
59.5%
15.9%
Engagement
0.21%
72.5%
Growth
146
15.5%
Content mix
How this thread is built
Images | 44% | |
Videos | 44% | |
Text only | 11% | |
Read time | 4:12 |
Audience retention
How far readers make it through the thread
Average Tweets read10.1
In 2008, Starbucks was on the verge of disaster.
Click on the chart to preview a tweet
This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
In 2008, Starbucks was on the verge of disaster.
• 900 stores closed in a year
• Competition was rising.
• Profits dropped 28%
Critics thought they were doomed.
Until ONE man transformed Starbucks into a $127 BILLION global empire. Here's the full story: 🧵
Notes
Add observations or ideas tied to this thread