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In 2020, a $29 billion gaming company declared war on Apple.
In 2020, a $29 billion gaming company declared war on Apple. Epic Games had a secret plan to break Apple's iron grip on the App Store. When they executed it, Apple removed their billion-dollar game from 1.5 billion devices overnight... The aftermath no one expected...🧵
Performance
Key metrics and engagement highlights
Views
540,366
307.3%
CTR
3.28%
26.8%
Retention
75.3%
6.3%
Engagement
0.53%
31.4%
Growth
306
142.9%
Content mix
How this thread is built
Images | 23% | |
Videos | 23% | |
Text only | 55% | |
Read time | 4:15 |
Audience retention
How far readers make it through the thread
Average Tweets read15.8
In 2020, a $29 billion gaming company declared war on Apple.
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This thread
Typical retention not available
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Full Thread
Hook and key tweets
In 2020, a $29 billion gaming company declared war on Apple.
Epic Games had a secret plan to break Apple's iron grip on the App Store.
When they executed it, Apple removed their billion-dollar game from 1.5 billion devices overnight...
The aftermath no one expected...🧵
Notes
Add observations or ideas tied to this thread