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This family runs one of the world's most successful empires—but no one knows them.

This family runs one of the world's most successful empires—but no one knows them. With $50 billion in annual revenue in 2024, Hershey, Ferrero, and Nestlé envy their success. Here's the fascinating story behind Mars Inc.—the most powerful family-owned empire in the world:🧵

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Performance

Key metrics and engagement highlights

Views
283,279
500.5%
CTR
3.34%
90.1%
Retention
64.9%
11.8%
Engagement
0.50%
59.0%
Growth
143
116.9%
Content mix
How this thread is built
Images
38%
Videos
44%
Text only
19%
Read time
3:17
Audience retention
How far readers make it through the thread
Retention score
65%
Early retention
100%
Completion
46%
Average Tweets read9.7
This family runs one of the world's most successful empires—but no one knows them.
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Full Thread
Hook and key tweets
This family runs one of the world's most successful empires—but no one knows them. With $50 billion in annual revenue in 2024, Hershey, Ferrero, and Nestlé envy their success. Here's the fascinating story behind Mars Inc.—the most powerful family-owned empire in the world:🧵
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