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One pattern I’ve noticed in all brilliant brands:
One pattern I’ve noticed in all brilliant brands: They take boring products and make them irresistible. Frank Green turned reusable bottles into a $29.9M brand. Here’s the genius marketing behind it: 🧵
Performance
Key metrics and engagement highlights
Views
87,008
58.5%
CTR
1.95%
19.5%
Retention
70.2%
2.8%
Engagement
0.38%
32.4%
Growth
33
65.6%
Content mix
How this thread is built
Images | 50% | |
Videos | 33% | |
Text only | 17% | |
Read time | 2:02 |
Audience retention
How far readers make it through the thread
Average Tweets read7.7
One pattern I’ve noticed in all brilliant brands:
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This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
One pattern I’ve noticed in all brilliant brands:
They take boring products and make them irresistible.
Frank Green turned reusable bottles into a $29.9M brand.
Here’s the genius marketing behind it: 🧵
Notes
Add observations or ideas tied to this thread