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Liquid Death is a $1.4 Billion brand.
Liquid Death is a $1.4 Billion brand. It looks like beer. It markets like an energy drink. It’s just water. Yet, it just raised $264M from investors like Tony Hawk, Wiz Khalifa, and Steve Aoki. Here’s how they outplayed the giants spending billions (Coca-Cola, Pepsi, Nestle):
Performance
Key metrics and engagement highlights
Views
128,237
38.2%
CTR
1.88%
22.8%
Retention
64.7%
5.6%
Engagement
0.30%
46.2%
Growth
26
72.9%
Content mix
How this thread is built
Images | 62% | |
Videos | 31% | |
Text only | 8% | |
Read time | 2:43 |
Audience retention
How far readers make it through the thread
Average Tweets read7.8
Liquid Death is a $1.4 Billion brand.
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This thread
Typical retention not available
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Full Thread
Hook and key tweets
Liquid Death is a $1.4 Billion brand.
It looks like beer. It markets like an energy drink. It’s just water.
Yet, it just raised $264M from investors like Tony Hawk, Wiz Khalifa, and Steve Aoki.
Here’s how they outplayed the giants spending billions (Coca-Cola, Pepsi, Nestle):
Notes
Add observations or ideas tied to this thread