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Imagine drinking plain water, but your brain tastes sugar.

Imagine drinking plain water, but your brain tastes sugar. Pepsi, Ashton Kutcher, and Mila Kunis are betting millions on this science nobody understands... Here’s the wild story of how two college students built a hydration empire:

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Performance

Key metrics and engagement highlights

Views
399,577
105.9%
CTR
4.19%
81.2%
Retention
68.4%
0.1%
Engagement
0.47%
16.0%
Growth
80
15.1%
Content mix
How this thread is built
Images
55%
Videos
36%
Text only
9%
Read time
2:15
Audience retention
How far readers make it through the thread
Retention score
68%
Early retention
89%
Completion
48%
Average Tweets read6.8
Imagine drinking plain water, but your brain tastes sugar.
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Imagine drinking plain water, but your brain tastes sugar. Pepsi, Ashton Kutcher, and Mila Kunis are betting millions on this science nobody understands... Here’s the wild story of how two college students built a hydration empire:
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