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In 2008, Airbnb was on the brink of failure.
In 2008, Airbnb was on the brink of failure. Broke, rejected by investors, and desperate for traction. But a simple cold email strategy changed everything. Here’s how it helped build a $100 billion company: 🧵
Performance
Key metrics and engagement highlights
Views
38,519
81.5%
CTR
1.14%
52.5%
Retention
71.0%
5.4%
Engagement
0.41%
25.8%
Growth
-0
100.1%
Content mix
How this thread is built
Images | 78% | |
Videos | 22% | |
Read time | 1:54 |
Audience retention
How far readers make it through the thread
Average Tweets read5.7
In 2008, Airbnb was on the brink of failure.
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This thread
Typical retention not available
Chart guide
Full Thread
Hook and key tweets
In 2008, Airbnb was on the brink of failure.
Broke, rejected by investors, and desperate for traction.
But a simple cold email strategy changed everything.
Here’s how it helped build a $100 billion company: 🧵
Notes
Add observations or ideas tied to this thread