yesterday, i stumbled onto the most underrated market research tool.

yesterday, i stumbled onto the most underrated market research tool. tiktok creator insights. it's a goldmine of consumer behavior data, hiding in plain sight. and it's free to use. here's why it's powerful: 1. shows you what people are desperately searching for 2. highlights topics with high demand but low supply 3. reveals trending questions in every industry 4. tracks search growth over 14-day periods the "content gap" tab shows you problems people are actively trying to solve, but can't find good solutions for. so that's cool for a couple reasons 1. help you create content that has low supply/high demand (better chances of going viral) 2. you can build startups to some of these trends Example: i searched "email management" and found: • "how to clear 10k emails" • "best way to organize work inbox" • "email templates for busy people" thousands searching. hardly any solutions. the beauty of this • it's real-time market research • it's actual user intent • it's completely free • and most founders aren't using it a bunch of smart founders are mining tiktok insights right now it isn't perfect, but you never know what you might find your next startup idea might be hiding in those search trends. So, ill share how to access it because it’s kinda hidden: 1. Go to TT search 2.Type in “creator search insight” 3. Tap view im one of those people that think using data like this is your unfair advantage. if tiktok is the new search engine, then tiktok creator insights is the new google trends. might as well use it.