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David Olgivy was one of the world’s best copywriters.

David Olgivy was one of the world’s best copywriters. He once said: “I am a lousy copywriter, but I am a good editor.” The secret to great writing is rewriting. Steal my simple 3 step editing system to do it well:

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Performance

Key metrics and engagement highlights

Views
6,302
15.8%
CTR
8.90%
41.4%
Retention
91.9%
8.2%
Engagement
2.95%
37.8%
Growth
0
100.0%
Content mix
How this thread is built
Images
14%
Text only
86%
Read time
1:56
Audience retention
How far readers make it through the thread
Retention score
92%
Early retention
100%
Completion
84%
Average Tweets read5.5
David Olgivy was one of the world’s best copywriters.
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This thread
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Full Thread
Hook and key tweets
David Olgivy was one of the world’s best copywriters. He once said: “I am a lousy copywriter, but I am a good editor.” The secret to great writing is rewriting. Steal my simple 3 step editing system to do it well:
Notes
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